One coordinated press drop
A partner press push so the announcement lands everywhere at once, through the network already wired into KBW's coverage.
Cross-post with our sponsors
Co-post across sponsor channels to activate their communities. Every sponsor becomes a distribution node, their audience meets us through a brand they already trust.
Sponsored posts, geo-targeted Seoul
Paid social built around a hero video (the cool one, coming), aimed straight at the local and KBW crowd.
Key opinion leaders on site
Creators on the ground making live content and pulling their followers to the venue, secured in-kind rather than paid.
The lineup is the engine
Bigger names, bigger crowd. Already flaming and creating lines, with more to lock.
Rooted in Seoul's own scenes
Plug into local communities for real foot traffic and credibility on the ground.
The pop-up store
A physical DIGITAL AF space in Seoul during KBW and Frieze: foot traffic, branded merch and TCG activations, a built-in content set, and a real-world door that turns passersby into attendees.
ORBIT, our own growth engine
A dark map of Seoul where artists worldwide place their work radiating out from ARC Gangnam. Each artist gets a shareable link and pushes it to their own community to climb closer to ARC, a built-in viral loop that brings new eyes to the festival, plus a live projectable installation and Collective Canvas on site.
| Axis | Assets / partners | Job |
|---|---|---|
| PR | MediaFuse, Minted Labs, WebX, coineasy, Mira | Reach + credibility |
| Social | Our sponsors | Activate their communities |
| Paid | Hero video, geo Seoul | Local + KBW targeting |
| KOL | On-site creators | Live content + pull |
| Event | Denis Meyer, Hadone, + | Crowd magnet |
| Local | High-Tech Seoul, Dr. Kim, + | Local roots + footfall |
| Pop-up | Physical store, merch, TCG | Real-world beacon |
| ORBIT | Seoul map app + Collective Canvas | Viral loop + installation |
Support on the Luma
On top of all of the above, extra support on the Luma amplifies everything: more organic sign-ups feed the paid and PR push, and social proof compounds before we open communications to the public.